Instagram is widely seen as a tool for diners to discover their next food experience, decide on what meals to order and share their food pictures with friends. In fact, 80% of Instagrammers follow a business account on Instagram*.
Which is why we’re excited to announce that you can now take bookings directly from Instagram via OpenTable. Here’s how.
- Create or switch to an Instagram business account.
- Go to your business profile on Instagram and tap Edit Profile.
- Under Business Information, tap Contact Options.
- Tap Add an Action Button and select OpenTable.
- Introduce your reservation link and tap Submit.
The ‘Reserve’ button will appear on your business profile – that easy!
Start capturing bookings via your Instagram business profile today.
Want to start taking bookings on Instagram but not on OpenTable yet?
*Instagram internal data, June 2018
