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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
909 Reviews
$31 to $50
Contemporary American

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2 people
7:00 pm
Booked 86 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Website
    http://timessquare.sugarfactory.com/
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Location
    694 8th Ave, New York, NY 10036-7100
  • Area
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeaway, Weekend Brunch, Wheelchair Access, Wine

Menu

At present, we do not have menu information for this restaurant. Please see their website or wait to visit the restaurant to learn more.

What 909 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.7Ambience
  • 2.9Value

Noise • Moderate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

909 Reviews

  1. Lani

    New York City

    6 reviews

    1.0

    6 reviews

    Dined 2 days ago

    1. Overall 1
    2. Food 2
    3. Service 1
    4. Ambience 2
    Service was baaaaaad! It took so long to take our orders … Our bill … (and they put the 20% gratuity automatically - the nerve)! Even the box to take some leftover food home (they said they ran out of boxes/containers)! And the restaurant wasn’t that busy! UGH! We will never go back!

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  2. Ailín

    New York City

    1 review

    5.0

    1 review

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Amazing staff! Really kind and helpful. I’m vegan and they made me a vegan hot cocoa with almond milk. My mom got a french toast and it was huge, great service.

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  3. Stephanie

    Toronto

    2 reviews

    1.0

    2 reviews

    Dined 2 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Definitely a tourist scammer. Saw many of the Christmas menu advertised on TikTok and went there on December 23rd and just 2 out of the over 20 Christmas items were available. The Cookie Monster pancake had a donut just out of the freezer, none of the kids wanted it. The regular pancakes were just fine. Definitely overpriced. The only table available for our party on open table was at 8:30 am, but when there until 10 am many tables were still empty.

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  4. Allison

    Las Vegas

    6 reviews

    1.0

    6 reviews

    Dined 2 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    The host stand employees were nice. Other than that….lol no. Walked out after waiting 30 minutes sat in a cramped table next to a blaring speaker for WATER

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  5. Christopher

    VIP

    Greater Boston

    2 reviews

    2.0

    2 reviews

    Dined 2 days ago

    1. Overall 2
    2. Food 2
    3. Service 1
    4. Ambience 3
    Horrible experience, everyone's food came out except for my wife , waited 20 min for her sliders

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  6. Kayla

    New Orleans

    1 review

    1.0

    1 review

    Dined 2 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Would not recommend Sugar Factory to anyone. Terrible food and terrible service. They also charge an automatic 20% gratuity regardless of party size. So no incentive for good service anyway. Food is expensive and barely palatable. Asked for a cup of drip coffee. Had to ask the waitress twice for cream. Tasted like it had been sitting around all day and they wanted to charge $8.00 for drip coffee. So $9.60 when you factor in the automatic 20%. Luckily I got this taken off my bill as I only took two sips because of how bad it tasted. Had to ask waitress multiple times for anything we wanted. Music is super loud and annoying. Not a good experience. Don't waste your time or money.

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  7. Judy

    VIP

    New York City

    3 reviews

    3.0

    3 reviews

    Dined 3 days ago

    1. Overall 3
    2. Food 3
    3. Service 1
    4. Ambience 3
    The woman’s bathroom smelled and the service was terrible. And they automatically charge you 20% gratuity. Not worth it.

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  8. Jennifer

    New York City

    1 review

    1.0

    1 review

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 3
    Doesn’t allow to order lunch food until after 3pm. Only brunch items available and other selected items.

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  9. brandi

    Denver

    1 review

    1.0

    1 review

    Dined 3 days ago

    1. Overall 1
    2. Food 2
    3. Service 1
    4. Ambience 3
    Waited 45 min past our reservation to be seated. While we were waiting, a server spilt ketchup on my daughter. All down her back and shoes. Didn’t offer to help clean her up or say sorry. Finally got seated and waited an hour for food. Food was cold. Worst experience ever. Will. It go back and do not recommend!!

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  10. Hannah

    Charleston

    2 reviews

    4.0

    2 reviews

    Dined 4 days ago

    1. Overall 4
    2. Food 4
    3. Service 1
    4. Ambience 3
    Always super slow service. Basically ignore you when you get there you have to beg for water/menus. But you go for the experience of the drinks, desserts & the fun atmosphere. You don’t go over the service, so if you have a low expectation on the service, you’ll be fine. The food is actually really good though. 

    1 person found this helpful

FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 909 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people
7:00 pm
Booked 86 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Area
    Theater District
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeaway, Weekend Brunch, Wheelchair Access, Wine
  • Website
    http://timessquare.sugarfactory.com/
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
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