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Merchant, Madison, WI

Merchant

4.2
4.2
1566 Reviews
$31 to $50
Contemporary American

Make a booking

2 people
7:00 pm
Booked 35 times today
Experiences are available.
  • Lively
  • Charming
  • Great for creative cocktails
Merchant is Madison's energetic industrial-chic cafe, craft cocktail bar and late night destination specializing in no-nonsense, affordable fare and drink steeped in old school culture and soul.

Our menu features elevated American classics like shrimp cakes, steaks, burgers, and mac and cheese. As Madison’s first craft cocktail bar, our drink list includes twists on classic cocktails using fresh ingredients and heritage spirits, fresh innovative non-alcoholic drinks, and wines from boutique producers, fresh beers on tap, and heritage beers.

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Cajun, Cocktail Bar
  • Hours of Operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Fri 4:00 pm–6:00 pm Sat, Sun 2:00 pm–6:00 pm Dinner Tue–Thu, Sun 4:00 pm–9:00 pm Fri, Sat 4:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Phone number
    (608) 259-9799
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Casual Dress
  • Executive Chef
    Paulie Bolland
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Area
    Madison
  • Cross Street
    E. Doty Street
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeaway, Vegan, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Merchant's Nightmare Before Christmas!💀🎄

    3 Dec 2024 - 31 Dec 2024
    Let us bring you the spookiest holiday experience in Madison! Debuting this year in 2024, Merchant is putting on its first annual holiday pop-up series, Merchant’s Nightmare Before Christmas! An experience offered to all reservations who book with us from December 3rd until NYE, it’s filled with eerie decorations and specialty cocktails served in ‘Nightmare Before Christmas’-themed cocktail mugs! Join us for this spooky twist in celebrating the holidays, we’ll scare you there😎
    Merchant's Nightmare Before Christmas!💀🎄 photo
  • Date Night at Merchant! Prixe Fixe $60 for 2

    USD 30.00 per person

    Multiple dates available
    Choice of any snack, starter, and any entree, and a bottle of wine to share. Starting at $60 for two guests!
    Date Night at Merchant! Prixe Fixe $60 for 2 photo
  • Winter Restaurant Week at Merchant 2025!

    USD 30.00 per person

    19 Jan 2025 - 24 Jan 2025
    Join us for Winter Restaurant Week 2025! Once again, Merchant will be offering a 3-course dinner menu showcasing options from our standard dinner menu, plus adding some fun new additions in celebration of Restaurant Week! Not interested in Restaurant Week? No problem! We'll have our full dinner menu available as well :) Additionally, we'll be opening up for dinner service on Monday, January 20th specifically for Restaurant Week! We can't wait to host you!
    Winter Restaurant Week at Merchant 2025! photo

Offers

  • Everyday Happy Hour!

    Multiple dates available
    Sun - 3:00 pm - 4:00 pm,Sat - 3:00 pm - 4:00 pm
    DRINKS: 50% off draft cocktails $3 Lawnmower Beers $6 Boilermakers BOGO House Wine $6 Gin and Tonics $7 Regrets FOOD: $4 Fries $6 Curds $5 Fondue $6 Olives

    Everyday Happy Hour! photo
  • Friday Fish Fry

    Multiple dates available
    Fri - 4:00 pm - 10:00 pm
    Wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad w/mustard vinaigrette

    Friday Fish Fry photo

What 1,566 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.2
4.2 based on recent ratings
  • 4.2Food
  • 4.1Service
  • 4.4Ambience
  • 4Value

NoiseModerate

Loved For

  • Madison

    Most Booked

Review summary

AI-generated from verified diner reviews
Merchant offers a vibrant downtown dining experience with standout dishes like the "farmers market omelet" and unique drinks like the "lemon and herb gin&tonic." While some find the menu pricey for portion sizes, many praise the "great service" and "delicious food." Ideal for brunch, happy hour, or group gatherings.

1,566 Reviews
  1. Betsy

    Greater Boston

    1 review

    2.0

    1 review

    Dined 2 days ago

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 2
    I’ve enjoyed eating here and have also enjoyed drinks at the bar. I was excited to go back and it was very disappointing. The cheese curds (normally awesome) were not good. I ordered the chopped salad which was meager. The glass of wine was MAYBE 4 ounces. Not going back—cost definitely doesn’t equal the value!

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  2. Kellie

    Milwaukee

    12 reviews

    3.0

    12 reviews

    Dined 5 days ago

    1. Overall 3
    2. Food 1
    3. Service 5
    4. Ambience 5
    Merchant was very cute and decorated for Nightmare Before Christmas with drinks to go with the theme. Service was attentive and prompt without being overly attentive. We had issues with the level of salt in all of the dishes. The cheese curds, oyster mushroom melt sandwich and the accompanying fries were so salty that I couldn’t eat it. The shrimp cakes were fine but the collards that went with it were also so salty that my friend couldn’t eat them. I wish it wasn’t so because we would have given Merchant a 5.

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  3. Janet

    Milwaukee

    4 reviews

    5.0

    4 reviews

    Dined on 14 December 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Wonderful brunch menu that had a fun play on the movie, Nightmare before Christmas. Drinks were tasty and in cute glasses/cups. Food came out hot and flavourful. Will return. 😁
    MerchantResponded 6 days ago
    Thank you so much for your review, Janet! We're absolutely thrilled you love the theme of our holiday pop-up this year and enjoyed your holiday cocktails and your food! We're so excited for you to return and hope it's very soon :) Cheers!

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  4. Kaitlyn

    London

    3 reviews

    5.0

    3 reviews

    Dined on 14 December 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We really enjoyed the Nightmare Before Christmas popup. The ambiance was delightful and the themed drinks were delicious! Our meal was also fantastic.
    MerchantResponded 6 days ago
    Thank you so much for your review, Kaitlyn! We're so glad to hear you loved our themed holiday pop-up and enjoyed both your holiday drinks and your food! We really hope you'll join us again and we hope it's very soon :) We're very much looking forward to it! Cheers!

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  5. Jeff

    Chicago

    1 review

    1.0

    1 review

    Dined on 13 December 2024

    1. Overall 1
    2. Food 3
    3. Service 1
    4. Ambience 3
    We had a billing issue that was not corrected very easily or very professionally. This soured the entire dining experience.

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  6. Maya

    Milwaukee

    3 reviews

    4.0

    3 reviews

    Dined on 13 December 2024

    1. Overall 4
    2. Food 4
    3. Service 2
    4. Ambience 3
    Food was great really enjoyed it! Service was a bit slow and not great - was offered a refill on our drinks and never received it. But overall nice place!
    MerchantResponded 6 days ago
    Thanks for your review, Maya! We're so happy to hear you enjoyed your food during your recent visit with us. However, we're disappointed to hear you weren't impressed with your service and our team dropped the ball in following through on an offered refill. We will certainly be discussing this internally as a team and appreciate you outlining where we can improve. We take all feedback seriously and appreciate your comments! We hope you'll consider giving us another shot soon so we can try and make up for our mistakes :) Cheers!

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  7. Ale

    Milwaukee

    1 review

    5.0

    1 review

    Dined on 8 December 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Good place to have brunch, wish they have some options with pancakes and waffles
    MerchantResponded on 10 December 2024
    Thank you so much for your review, Ale! We're so happy to hear you enjoyed your recent brunch experience with us. And totally noted on potentially adding some pancake or waffle options to our brunch menu! We'll discuss this internally as a team to see if this is something we can offer :) We appreciate you making that note so we can continue to strive to offer our guests the best variety of options! Thanks again for your review, we hope you'll join us again soon!

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  8. Connie

    Milwaukee

    1 review

    5.0

    1 review

    Dined on 5 December 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Fun vibe and fantastic food. This was our first visit to Merchant, but definitely not the last.
    MerchantResponded on 10 December 2024
    Thanks you so much for your review, Connie! We're thrilled to hear you love our holiday vibe and enjoyed your food during your very first visit with us! We're so excited for you to return and hope it's very soon! Cheers!

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  9. Angel

    Milwaukee

    2 reviews

    4.0

    2 reviews

    Dined on 29 November 2024

    1. Overall 4
    2. Food 3
    3. Service 4
    4. Ambience 5
    The place seemed a little understaffed as our server was managing many tables and took a while to get to us, but the staff were otherwise very friendly. There was a mixup with our table's order which resulted in me getting my meal after quite a wait. Unfortunately the corn bisque with mussels I ordered was very bland and the mussels were very undercooked, so I did not eat much of it. The cornbread and fish fry were fine, but nothing too impressive. I had been to Merchant in the past and thought it was fantastic and was surprised to have not a great experience this time.

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  10. Jason

    Minneapolis

    2 reviews

    2.0

    2 reviews

    Dined on 27 November 2024

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 4
    Disappointed with portion size to cost ratios. Speed of service for food was great, yet we already had finished the apps when our drinks were delivered. Overall it felt like a fast casual at a very high price point. Not likely to go back for food.
    MerchantResponded on 3 December 2024
    Dear Jason, thanks for your feedback! We're happy to hear your food service speed was on point. However, we're sorry to hear your drinks hit the table after your appetizers and that you found the portion sizes to be too small. Drinks hitting the table after food is unacceptable and we'll be discussing this internally as a team. Thank you for letting us know so we can work to do better. We do, however, actually receive a lot of feedback that we have rather large portions! We'll make sure to keep an eye on other feedback in regards to portion sizes as we move forward. And we hope you'll consider giving us another shot soon!

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FAQs

Merchant offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.2 stars by 1566 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people
7:00 pm
Booked 35 times today
Experiences are available.

Order delivery or takeout

Google Map for Merchant

121 S Pinckney St, Madison, WI 53703

Additional information

  • Cross Street
    E. Doty Street
  • Area
    Madison
  • Hours of Operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Fri 4:00 pm–6:00 pm Sat, Sun 2:00 pm–6:00 pm Dinner Tue–Thu, Sun 4:00 pm–9:00 pm Fri, Sat 4:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Cajun, Cocktail Bar
  • Dining style
    Casual Elegant
  • Dress code
    Casual Dress
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Executive Chef
    Paulie Bolland
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeaway, Vegan, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (608) 259-9799
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Privacy policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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